Alcon (part of Novartis International) is the global leader in eye care, committed to helping people see better. Contact lenses and eye care products account for a significant share of Alcon’s revenue. Like most other industries, the contact lens industry is facing pressure from the influence of market movement and digital innovations.
We defined a brand muse for Alcon. We developed a comprehensive UK view of who the muse is as a person, their media behaviour and activities, and their consumer journey.
exert from study
exert from study
exert from study
