Great Southern Bank unveiled its fresh brand identity, prompting our team to devise a compelling partner marketing strategy for their continued sponsorship of the Carlton AFL team and Brisbane Heat BBL team. The aim was to establish the bank as an indispensable ally in the home-ownership journey, highlighting its pivotal role in empowering millennial customers amid escalating living costs and stagnant wages. Through "happily clever after" moments, Great Southern Bank enhanced understanding of their products and believability, enabling customers to realise their dream of owning a home.
This was complemented by 'House Party' activations, 'Bench Your Rent' and other cash prizes, specialised fancams, as well as social media posts and team videos aligned with this messaging.
