Sponsorship and ambassador strategy for the 2023 launch of Cadbury's Women in Sport campaign. This included securing sponsorship and talent rights and developing a strategy for talent utilisation tied to wider campaign messaging.
The campaign aimed to enable everyday Aussies to support girls with bespoke AI-generated sports posters (the kind of treatment usually reserved for elite male athletes). Brand ambassadors from key women's sports sponsored by Cabdury appeared at activations for the Matildas. The new campaign appeared throughout the World Cup broadcasts on Channel 7 and Optus Sport.
