In launching Disney's home and interior brand, Disney Home, we undertook research into 6 European markets. We analysed decor motivations, home ownership, and adult Disney fan behaviour. We unearthed trends of modern homeware consumers who want a touch of magic in their homes.
The final collection brings the magic of Disney to everyday living, and the range brings together tasteful and modern items ranging from bedding to aspirational furniture, bespoke design pieces and one-off collaborations.
