Jaguar Land Rover (JLR) sponsorship activation strategy for their partnership with Melbourne Football Club. This included Beyond the Lights Series, Luxury Away Days, and Track Days.
In 2023, we brought the Defender and Jaguar audiences as close as possible to Modern Luxury by allowing them to live it. Unique experiences, compelling content, and engaging, high-end ambassadors demonstrated Modern Luxury in a way that is contextually relevant to the values of each car. We built and elevated existing partnerships and platforms into Modern Luxury and solidified the Modern Luxury brand position in the minds of the key audience.
Image: MFC player and foodie Christian Petracca teamed up with chef Markus Werner for unique content.
