Hobbycraft, the UK’s leading arts and crafts retailer, launched its first-ever video-on-demand Christmas advert. The retailer's Craft Together This Christmas campaign aired across video-on-demand services including Sky On Demand, ITV Hub and All 4.
As a media partner, we ran a brand tracker for Hobbycraft and measured their recent advertising media effectiveness. The tracker measured against key metrics of awareness, perception, consideration, and purchase barriers. We analysed the advertising media reach effectiveness and call-to-action preparing the brand to plan future comms and campaigns.
